The Project

DPS Gaming, a leading force in the gaming industry, sought to create an immersive and distinctive environment within its headquarters. Understanding the importance of brand identity, they envisioned a lighting feature that would not only serve as a functional element but also act as a statement piece, embodying their iconic logo. To bring this vision to life, RSR, a renowned contractor specialising in  interior solutions, was engaged for the project. Recognising the specialized nature of the lighting requirement, Synergy Creativ was brought on board to design and manufacture a one-of-a-kind lighting installation.

The Challenge

Synergy Creativ was tasked with developing a unique, bespoke linear light installation that replicated the DPS Gaming logo. This ambitious project required the creation of a specialist lighting feature that could precisely mirror the intricate details of the logo, with particular attention to the “D” shape, missile element, and flame exhaust.

The Solution

The design process began with a thorough analysis of the DPS Gaming logo, breaking down its components to understand how best to translate them into a lighting feature. The logo comprises three primary elements:

  1. The ‘D’ Shape: This is the foundational element of the logo, representing the company’s name. The challenge was to create a linear light that could perfectly follow the curves and lines of the “D,” ensuring a seamless and accurate representation.
  2. The Missile: The missile element within the logo symbolizes speed and precision, core attributes of DPS Gaming. A separate linear light was designed to form this part of the logo, requiring careful calibration to maintain the proportions and dynamics of the original design.
  3. The Flame Exhaust: The flame exhaust of the missile, representing power and momentum, was the most complex aspect of the design. A bespoke light was crafted specifically for this element to simulate the look of a fiery exhaust, adding both a visual and conceptual impact to the installation.

Project Info

Client: DPS Games

Location: Guildford

The Results

The final installation exceeded all expectations, delivering an eye-catching feature that not only enhanced the visual appeal of the DPS Gaming headquarters but also reinforced the company’s brand identity. The bespoke linear light became a centerpiece of the space, admired by visitors and employees alike.

The collaboration between DPS Gaming, RSR, and Synergy Creativ showcased the power of specialist expertise in bringing a complex, bespoke vision to life. Through innovative design, precise engineering, and flawless execution, Synergy Creativ successfully created a lighting feature that will remain a hallmark of DPS Gaming’s brand for years to come.

Lighting Delivered:

Products Used

Polaris 1 LED Linear Suspended Luminaire