Bespoke LED Linear lighting was used to complement and further enhance the space, the designers wanted to create a lighting scheme throughout the entrance, corridors and meeting areas that made a lasting impression and was at the cutting edge of commercial LED linear lighting design. Synergy was chosen to turn this demanding brief into reality and designed, manufactured and delivered the stunning result that the client and designer were looking for.

Extent: Site visit and survey, lighting scheme design, lighting calculations and technical resource, of custom-built Polaris 3 Recessed Trimless LED Linear luminaires and after sales support.

The Challenge

In 2017 American Century Investments secured their new office space in 12 Henrietta Street nearby to the Covent Garden , the vibrant heart of the West End, and set about turning the building into beautiful office space perfectly designed as the canvas for the company’s exciting future.

In the main entrance, the designers wanted a very complex, branched tree-like LED linear lighting design recessed into the ceiling over the guest seating and tea-point area. On the face of it this extremely complex design may have looked unrealistic and unachievable, but not for the team at Synergy! We took the brief and set about designing the huge linear luminaire in 6 sections of our Polaris 3 recessed LED linear, which could then be joined at installation to achieve the continuous, seamless look. One of the significant challenges that this design presented is how this LED linear luminaire interfaced with the constraints of the space; the ‘branches’ ran from wall to wall and continued into the corridor, so the calculations had to be perfect or it simply would not have fitted in!

The output of the LED linear luminaire had to be taken into consideration to ensure that the design gave the correct lighting level consistently across the whole area. As part of the Synergy package, our design team undertake all the calculations and ‘number-crunching’ using specialist lighting software, allowing our clients to concentrate on the overall look of the space without having to worry about the detail.

The Solution

The finished effect looks spectacular, subtly mirroring the shape of the tree in the Clients logo and bringing a satisfying geometrical feel to the reception area. The timber panelling covering one of the entrance walls further adds to this feel. The angles of the LED Linear luminaire follow the lines of the architecture perfectly, bringing all the elements of the space together harmoniously and creating the finished effect that the client was seeking.

This look was continued into the meeting rooms, where Polaris 3 LED linear was used to create continuous strips of light that mirrored the meeting tables and recessed seamlessly into the ceiling.

Get in touch to find out more about how we could help with your project! Drop us a line on 0845 381 0845 or email

The Clients View

We have had great service from Synergy from start to finish. Nobody else could have provided us with such a complex luminaire for the price and in the timeframe.

Current Affairs Electrical Contractors

Project Info

Year: 2019

Client: American Century Investments

Location: London

The Results

The secret formula:

Delivered on-time
+ Delivered on-budget
+ Delivered in full
+ The enjoyable customer experience you can expect from Synergy
= Delighted client and end user! Simple.

Lighting Delivered: